Sponsor Handle the Heat and reach a highly-engaged audience of passionate home bakers.

Handle the Heat is offering sponsorships starting from 3 posts up to one year.

As a professionally trained chef and cookbook author, Handle the Heat founder Tessa Arias creates professional yet approachable content her audience is obsessed with.

Handle the Heat’s audience is comprised mostly of professional millennial women who bake from scratch as often as they can.

They routinely turn to Tessa’s youthful expertise and Handle the Heat for new recipes, baking tips, and recommendations to make their lives that much sweeter.



Previous Sponsors:


“Tessa is a great partner for many reasons. Her recipes featuring our client’s product consistently receive positive engagement from her audience. She brings fresh ideas for how to best incorporate our client’s product into her posts as organically as possible. Tessa is dedicated to making sure her sponsored posts reflect each brand appropriately and beautifully. Our client has been so pleased with the quality of Tessa’s recipes, post copy and photos. Her highest priority is creating a post that both resonates with her audience and meets the expectations of the client. Tessa goes the extra mile to foster great relationships with her sponsors. She truly cares about our client’s goals and how to achieve them. She is flexible, creative and reliable. Not to mention she’s a true baker! We definitely recommend working with Tessa/Handle the Heat. Not only do her recipes receive high impressions and engagement, but Tessa is the ideal blogger partner because of her tenacity and dedication to each and every sponsor she works with.”

-from Brittany Bolz of Edelman in reference to our California Walnuts partnership

Where Handle the Heat has been featured:


Here’s what you get:

  • Professionally developed content custom tailored to excite our audience and make your brand’s message relevant
  • Need a viral Facebook recipe video that everyone and their mom sees and shares? We can do that.
  • Want inspiring Instagram content targeted at millennials to tell your brand’s story? See the engagement we receive.

Handle the Heat Facebook Pumpkin Roll Video














Think of us as a full service content agency:

  • Professional recipe development highlighting the brand’s product
  • Stunning food photography people actually want to share
  • Carefully curated social media content & engagement
  • Original blog & video content with evergreen real estate on Handle the Heat

Have something else in mind? We’re happy to work with long-term partners to cultivate creative partnership opportunities.

Engagement & Influence

Our audience actually makes our recipes, shares our content, and purchases the products Tessa recommends.

A sampling of recipe photos shared by our audience via email and social media:

Reader Photo Collage

Click #handletheheat tag on Instagram where readers share public photos with their friends and followers of recipes they’ve made.

How fans describe Handle the Heat:
It’s a great baking blog run by a very warm and talented woman, Tessa, who is professionally trained. She has fantastic and droolworthy recipes and is building a community of support among her followers – she truly cares!” -Laura

Amazingly detailed and helpful, very friendly and welcoming, and professional without seeming inaccessible (ie. it is all still very down to earth thanks to Tessa’s approach!).” -Georgina

I have shared links to your site with many. I describe it as the best place to find recipes that are delicious as well as achievable. Your written instructions are clear and your videos are especially useful.” – Elizabeth

Handle the Heat Reach

300,000 – 500,000 monthly unique visitors
64,000 email subscribers
85,000 Instagram followers
134,000 Facebook fans
100,000 Pinterest followers
70,000 YouTube followers

While the highest percentage of Handle the Heat fans are professional millennial women, there are two other engaged segments of the audience. These are comprised of empty nester and retired women with more time to pursue their passion for baking, and moms who bake for and with their children. 60% of the audience label themselves as “intermediate bakers.”

The best part of the Handle the Heat community is the engagement. We’ve received messages from members who met each other thanks to this community, and are now online friends who share recipes and tips.

Holiday Baking Bonanza Group

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As Seen On....
NPR People Time Glamour Readers Digest The Huffington Post BuzzFeed
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